Just like a movie needs a theme song, a company needs a logo! So what would Holdon Log use for a company logo? After all, image is everything!
Everyone was dead-set against anything cheesey! No palm trees..No Hollywood sign...No drama masks! Actors are sick of being sold to and we weren't about to offer a truly useful product that (from it's logo) reeked of a fly-by-night acting-related scam.
At first we liked our original logo...non discript...a big "H" in the middle...

However, customer feedback was pretty much all the same...everyone thought it looked like a football (to which we would retort, "Holdon Log, it's the playbook for your career!")
Needless to say, that didn't last long.
We then hired a different graphics company to makeover our company logo as it is known today:

A vast improvement, don't you think?!