Brian
Vermeire and Kristina Hughes (the CEO and the President,
repectively, of our parent company -
Holdon Log, LLC), both
actors, were consumed and overburdened with the daily minutia
of a performer's life - (Auditions, Callbacks, Bookings,
Income, Expenses, etc.).
Brian,
was the "typical" performer at that time ~ getting
called for Auditions by his Agents and Managers and then
jotting the details (Project Title, Character Description,
Date & Time, Audition Location
, etc.) on anything he
could find...scrap paper, sticky notes, the back of his
hand... inevitably, he would find himself scrambling trying
to find these "audition notes" that apparently
were misplaced 
with other scraps of paper. Embarrased, Brian
would have to go back and contact the Agent or Manager and
ask for the Audition information again. Of course, this
senario never did sit well with his representation.
Kristina,
on the other hand, was a very business-like and professional
Actor. Brian noticed that every time she was called in for
an Audition she would pull out a spiral bound college-ruled
notebook and ask her Agent or Manager a series of questions
in a very methodical way, always
asking the same questions
in a sequential manner (Project Title, Audition Date &
Time, Audition Location, etc.). She would then write this
information down and always knew where it was...in that
spiral bound college-ruled notebook!
